Exploitation of Customer Relation Management (CRM) for Strategic Marketing in Higher Education
نویسندگان
چکیده
منابع مشابه
CUSTOMER RELATIONSHIP MANAGEMENT AND ORGANISATIONAL COMPETETIVENESS OF COMMERCIAL BANKS IN CHENNAI
Commercial Banks and Financial Institutions are recognizing that they can no longer look at a customer from a specific product but must encompass the entire customer relationship to fully understand a client‘s profitability. From a strategic standpoint, Customer Relationship Management (CRM) mobilizes resources around customer relationships rather than product groups and fosters activities that...
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More and more organisations from private to public sectors are pursuing to reach high customer values of satisfaction, loyalty and retention. Following that idea, Higher Education Institutions (HEI) seek to develop more efficient management processes through the adoption of CRM – Customer Relationship Management initiatives. This paper discusses strategic issues that enable a HEI to build a sui...
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